Although basketball is best known as one of North America’s biggest sports, it is growing in popularity worldwide – and especially in Europe – at a rapid rate.It is a game of non-stop action and high-octane thrills, with the NBA being the biggest basketball competition in the world as millions of people tune into every game – even before the NBA Playoffs or NBA Finals have come around.Indeed, the rise in popularity of basketball in Europe has been caused by a mixture of more people watching, not just the NBA online and on TV, but also the continent’s own EuroLeague.